• BACKYARD RECORDS will distinguish itself through the commitment it undertakes with each of its artiste. We intend employing the services of budding, experienced and resourceful producers to catapult winning products into the market.
• BACKYARD RECORDS will create and produce urban, rap and hip-hop/spaza, Afro-soul, pop, traditional and contemporary genres.
• BACKYARD RECORDS aims at producing music with clean, positive lyrics that capture succinctly life in the township.
• BACKYARD RECORDS strategic intent is to become the best entertainment company that will deliver fresh and vibrant new voices in the market who have been denied opportunities, for one reason or the other, in the past.
• BACKYARD RECORDS also wants to grow a solid music catalogue that will become highly profitable through the sales of pre-recorded music products.

Most importantly, BACKYARD RECORDS plans to develop youth into positive citizens who will learn the trade of the music industry not only as performers, but as entrepreneurs who will make informed and influential decisions.